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About Merit
Merit (often styled as MERIT Beauty) is a modern luxury beauty and makeup brand known for its clean, minimalist cosmetics designed to simplify everyday routines.
Founded in 2021 by entrepreneur Katherine Power, Merit was created to offer high-quality, easy-to-use products that enhance your natural look rather than mask it.
The brand focuses on vegan, cruelty-free, and clean formulations, making it a favourite among beauty lovers looking for simple yet effective makeup.
How to Save Money at Merit
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💄 Use a Merit promo code or voucher code at checkout to get an instant percentage discount.
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🛍️ Seasonal sales — Merit typically runs major promotions during Black Friday and holiday periods with significant site-wide discounts.
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🎁 New customers often get perks like a free Signature Bag with their first order when shopping directly from Merit.
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📨 Sign up for newsletters to be among the first to receive exclusive offers and early access to promotions.
Student Discount
At present, Merit does not widely offer a dedicated student discount.
Seasonal Sales & Events
Merit hosts seasonal and holiday sales, with the biggest discounts usually appearing around Black Friday/Cyber Monday, where the brand has offered site-wide savings of around 20% off or more.
During these events, popular sets and bestsellers like complexion sticks, cream blushes, and lip products are frequently included in the deals.
Merit Products Overview
Merit’s portfolio centres on clean, minimalist makeup essentials designed to streamline your beauty routine:
Best-Known Products
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The Minimalist Perfecting Complexion Stick — a dual-purpose foundation and concealer.
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Flush Balm Cream Blush — a natural cheek tint.
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Shade Slick Tinted Lip Oil — sheer, hydrating lip colour.
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Day Glow Highlighting Balm — a subtle illuminator.
Merit also offers eyeshadows, bronzers, serums and more clean beauty staples.
Payment, Delivery & Returns
Payment Methods
Merit accepts major credit and debit cards on its official website.
Delivery Information
Delivery options vary by region, but Merit generally ships its products internationally via standard and express services. Specific UK delivery times and costs are shown at checkout.
Return / Cancellation Policy
Merit offers a 30-day satisfaction guarantee on many orders, allowing returns or exchanges within this window. Some items (e.g., perfume) may have special return conditions.
Merit Gift Cards, App & Rewards
Currently, Merit does not widely promote a standalone loyalty app, gift card program, or rewards scheme.
FAQs About Merit
1. What is a Merit discount code?
A Merit discount code or promo code is a combination of letters and/or numbers you enter at checkout to receive a price reduction on your order.
2. Where can I buy Merit products in the UK?
Merit products are available online through the official site and are newly stocked at retailers like Sephora UK.
3. When are the biggest Merit sales?
The biggest Merit sales typically happen around major shopping events like Black Friday and Cyber Monday.
4. Are Merit products vegan and cruelty-free?
Yes — Merit focuses on vegan and cruelty-free beauty formulations.
5. Does Merit offer free gifts?
New customers often receive a free Signature Bag with their first order.